The Warfield, originally built in the 1920s, was a vaudeville and movie palace and became a 2,250-person capacity concert hall in 1979 when Bill Graham Presents booked a run of shows with Bob Dylan. The Warfield made the switch from single-use plastic and paper cups to exclusively using reusable r.Cups, available in various sizes (5, 9, 12, 16, and 24-ounce sizes).
Business Profile:
During a 6-month service period with r.Cup, spanning from May to October, The Warfield incurred a cost of $25,800 for r.Cup services. To offset this cost, The Warfield implemented a 3 percent sustainability fee for each drink sold in an r.Cup, resulting in revenue of more than $30,000 since the launch of r.Cup in May 2023. This revenue has the potential to turn r.Cup into a profit center for any venue.
Taking into account r.Cup services, income from the sustainability fee, and elimination of purchasing single-use disposable cups, The Warfield anticipates annual net-earnings of more than $33,000 that will go towards sustaining the reusable cup service into the future.
Read more about The Warfield in San Francisco Music Venues Raise the Bar for Sustainability: Case study on a reusable cup pilot at three San Francisco venues.
982 Market St
San Francisco, CA 94102
United States
The Bottom Line
204,800
93%
12,700
Things have gone wonderfully and we can’t be happier to be part of the initiative.
Reducing Single-Use Food Packaging
ReThink Disposable works with local governments, businesses and institutions, and consumers of single use food packaging to inspire a cultural shift away from single-use "throwaway" lifestyle.